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Mobile and Digital Business
08 Digitale Transformation II
Question
Nennen sie die Kanäle und Instrumente des Online Marketing.
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Display Advertising (Banner Ads)
- Social Media: Pflege von Profilen, Kampangen, ...
- Content Marketing: Kostenloser Content zur Kundenbindung
- Influencer Marketing
- Email Marketing: Newsletter und personalisierte Nachrichten
- Mobile Marketing: Push/Pull Marketing auf Mobilgeräten
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