Social Media Research

01 Theory


Question

Explain what a Concept Matrix and an augmented Concept Matrix with units of analysis are ? (Context of Concept vs Author centric Literature Analysis)


Answer

A Concept Matrix is a table containing concepts as columns and articles as rows. Each cell contains a value that indicates if the concept is discussed in the matching article.

An augmented concept matrix with units of analysis uses categories to further differentiate concepts or articles. For Example a concept about social media use can be split into papers discussing it in a private or a corporate environment.




Comments