Social Media Research

01 Theory


Question

What is a Theory ?


Answer

A Theory provides explanations of an observed phenomenon. It also must answer the why question (explains why explanation holds).
It has three critical components:

  • Proposition or Hypothethis
  • An Explanation of the phenomenon
  • A representation of a systematic view of phenomena by noting the relations between certain constructs or variables

More Info Session 3 Slide 44




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