Social Media Research

01 Theory


Question

What are the main types of research in terms of the research process, logic, outcome and purpose ?

Answer

There are 4 dimensions.

The purpose can be

  • Exploratory: Explore a research topic. Forms the basis of further research
  • Descriptive: Identify and classify elements or characteristics of a subject
  • Analytical: Extends descriptive research to explain certain findings
  • Predictive: Speculate in an intelligent way about the future

The Process can be either Quantitative or Qualitative, the outcome is either basic or applied and the logic is inductive or deductive.


Comments