• "We tend to compare ourselves to our peers" (how good are others at the task i do) -> Effects stronger if they are similar to me
• More many can sometimes demotivate (when peers get more than I do) or motivate (vice versa)
• People sometimes think about fairness more than maximizing their result (Share 10 Dollars, one has to accept the amount I offer or we both get nothing experiment)
  • Maximize result: take anything offered
  • Reality: Take anything above 4-5 Dollars