Social Media Research

01 Theory


Question

Why is sexuality not a suitable topic for focus groups? Name the caracteristics for a suitable topic.


Answer

People might be devided or angry and the topic involves intimate details.

A suitable topic:

  • where people have sth to share
  • where diversity of viewpoints is of advantage
  • where discussion can be easily triggered
  • where to goal is to get insights into human motivations and behavior



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