A group of 8-10 participants holds a moderated discussion. Moderators are prepared and know the topic well.

They start with the rules of the discussion and pose an opening question. They then moderate the discussion and guide it trough the use of prepared questions. In the end they summarize and ask for confirmation of their summary. Everything is recorded and transcribed and later analysed using qualitative methods.

Focus groups are good to promote self disclosure and the discussion of feelings and beliefs. They are also good to get new an innovative ideas.