Social Media Research

01 Theory


Question

List all research biases and give examples!


Answer
  • Selection-Bias: Depending on the selection of the sample results may vary
  • Hawthorne-Effect: People behave differently when they are watched
  • Interviewer-Bias: Interviewers, trough their behavior/use of methods/questions, may introduce a bias
  • Social-Desirability-Bias: People tend to answer in a way they think is socially desirable
  • Non-Recall-Bias: People forget things or recall them differently
  • Non-Response-Bias: Trough Participants not responding the sample might become unrepresentative
  • Interpretation Bias: Researchers might introduce their bias while interpreting the data



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